Real Time Emotion Display

Second by Second Viewer Analysis

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Effective communication is a two-way street.

The best story tellers read our emotions.

Adapting messages to maximize engagement.

Today the production and distribution of film and video is a one-sided process.

After video content is produced, the majority of it is pushed to a mass audience through web-based platforms such as YouTube, Netflix, and various other providers that allow consumers to digest it on their smartphones, computers, and TVs.

Seeking to create more personalized experiences for consumers and to ensure positive engagement on an individual level,

Film and video agencies are leveraging biometric focus groups to track the emotions of viewers as they interact with their video content

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