We take this issue extremely seriously. When we recruit participants they are first made aware in our advertisements that they will be part of our focus groups and that their facial expressions will be recorded and used for marketing and commercial purposes. We don't hide/bury this fact in the "term of contract". In fact we make this explicitly clear in every interaction that they have with us i.e when they download our "Rizound Participant App" on the google play store, they are told again in the front page that their faces will be tracked and they will be paid for selling us their data. Furthermore we use algorithms to process everything and never release the actual faces images to any of our clients, so everyone's identities are anonymized and protected internally via our encrypted servers. We believe that it's not enough for individuals to "own" their digital data if there is no way for them to monetize on it. Our platform lets people make money by watching videos online. Rizound’s paid participants must actively consent to sell us their sensitive biometric data. In this respect the trust between Rizound and our biometric freelancers is something we take extremely seriously!